TOMS Launch Mental Health Awareness Campaign with 31 Actionable Tips for May
WHY MENTAL HEALTH?
Since day one, TOMS has been on a mission to do good through good-looking footwear that feels good on your feet. Together with our customers, we have done a whole lot of good with our giving. While you may know us as the Original One for One® company, we have evolved over the years to make sure we are doing the most good we can through our impact. How? Good question. When you buy TOMS, you help fund access to mental health resources for the millions of people who need them (maybe even you someday?).
Not only in May (Mental Health Awareness Month) but year round, TOMS is focused on mental health because we are constantly challenging ourselves to do the most good with the resources we have. While our external focus on mental health may be new to most consumers, supporting mental health and emotional well-being has long been a part of TOMS impact story.
+ 2015 Started supporting the emotional health of young people impacted by bullying
+ 2016 Mission Measurement conducted and published TOMS Impact assessment in which 87% of responding shoe giving partners stated that TOMS shoes positively affected participants’ emotional well-being
+ 2018/2019 Started supporting mental health of people and communities impacted by gun violence
+ 2020 Funded mental health efforts related to the COVID-19 pandemic
This month, TOMS is sharing 31 actionable tips and resources, one for each day, to help support anyone on their journey to better mental health. Follow along throughout the month on TOMS social and visit TOMS.com/mental-health-resources-eu. Additionally you can find TOMS Mental Health tips on billboards across London, Berlin and Amsterdam. We encourage you to practice these tips in your everyday life and share them with those around you. You might just share exactly what someone needs.
Wear your values, share your impact. At TOMS, your purchases create a whole lot of good, and impact looks good on you. Wear Good. Share Good.
