Sharifa - WEIRD
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By Ellie Carter
With captivating energy and unapologetic honesty, Alternative R&B artist Sharifa invites us to join him on his level in his latest single, WEIRD. Instantly hooked by a hypnotic piano motif and intricately designed driving Trap beats, we are given a glimpse into Sharifa’s intimate thoughts, reflected in his refrain ‘wanna be friends but I’ve got too much on my plate’. Paired with a high impact music video directed by Sam Minc, its cinematography evokes the dizzying honesty of WEIRD’s lyrical themes, yet we are guided by the familiarity of Sharifa at the centre of this constantly changing landscape.
Perhaps expertly crafted in a succinct 01:28 run time, WEIRD leaves the listener wanting more, sparking a keen desire to know the rest of Sharifa’s story. Some of these answers lie in his impressive back catalogue, and at just 18 years old, we are certain this is only the start of Sharifa’s successful music career.
Hailing from the East Midlands and now based in London, the budding artist continues to push boundaries and develop his craft. Citing his inspiration from ‘daily life and emotional struggles’ he is seen channelling these experiences into his work to create music that resonates with audiences on a profound level.
Describing himself as a producer, artist, and DJ, the young musician’s talents are clearly seen across his previous releases. The stand-out DISRESPECT, released in 2020, demonstrates an impressively playful treatment of rhythm and its intriguing, hybrid feel across production and vocal performance show that Sharifa doesn’t shy away from pushing the boundaries of his creativity.
As a self-released artist, Sharifa is committed to cutting through the noise and standing out for the crowd all off his own back, while sticking his own path and values. This authenticity has garnered him support from platforms such as BBC Radio 1’s Jess Iszatt, Noctis Magazine and The Dapper Mobster. Now with the addition of WEIRD to his impressive catalogue, Sharifa is gaining traction across streaming platforms, independent magazines, and tastemaker playlist’s alike, truly establishing himself as an artist to watch through his grind and talent.