Rizla and Laine announce limited edition collab collection: RIZLAINE+
20th March 2025
The ever-iconic Rizla and pub & pint pioneers Laine, have launched a new partnership, bringing together alternative culture with the pub scene in the collaboration RIZLAINE+.
To coincide and showcase the collection, Rizla and Laine produced the short skate film, Rollin’ starring crew, Have A Good Trip, who embody the community spirit of the collaboration as they make their way through Laine’s hometown of Brighton. Behind the cameras were the renowned team at Good Brew Inc.
The RIZLAINE+ collection includes:
● Rollin’ Pink Grapefruit Lager sold in cans online and on draught 30+ pubs in Brighton, London and Birmingham.
● Limited edition apparel drop and accessories of varsity jacket, T-Shirt, skateboard and retro lighter featuring rollin’ inspired illustrations ranging from flaming dice, to rolling skulls and hamsters in wheels.
Combining Laine’s approach to welcoming in the next generation of pub goers and beer drinkers through new experiences & products and Rizla’s long history of being embedded in culture and the creative scene.
The partnership is more than simply products, the collaboration was a celebration of a shared ethos – the importance of community and alternative culture for today’s generation in an otherwise fractured global society.
Laine was born in Brighton and the diversity of the city and its culture shines through in their beers and can be felt in their 50+ pubs across Brighton, London and Birmingham.
“Brighton is all-about its ever-constant openness and acceptance of people, and that’s what Laine are all about”, said Jenny King, Senior Marketing Manager at Laine. “We simply want to bring different groups of people together to share moments. Rizla has a deep heritage of being a brand that does just that.”
The partnership is more than simply products, the collaboration was a celebration of a shared ethos – the importance of community and alternative culture for today’s generation in an otherwise fractured global society.
Laine was born in Brighton and the diversity of the city and its culture shines through in their beers and can be felt in their 50+ pubs across Brighton, London and Birmingham.
“Brighton is all-about its ever-constant openness and acceptance of people, and that’s what Laine are all about”, said Jenny King, Senior Marketing Manager at Laine. “We simply want to bring different groups of people together to share moments. Rizla has a deep heritage of being a brand that does just that.”
All items are available whilst stocks last here.
Laine Pubs @lainebrewco
Rizla UK @officialrizlauk
Have A GD Trip @haveagdtrip
