Embracing the dawn of 2024, the rapidly ascending artist, purpl, is poised to enchant audiences with her latest single, "Trippin" – a timeless, delicate pop piece that delves into the profound and sometimes disorienting emotions entwined with love and desire. Scheduled for release on January 26th under the esteemed Salt House Records label, the track has already ignited excitement with an exclusive Radio 1 Future Pop pre-Christmas feature, foreshadowing a mesmerizing prelude to purpl's eagerly anticipated sophomore EP.

A fascinating dimension of "Trippin" lies in its resurrection from obscurity. Initially thought lost on a malfunctioning hard drive for years, only the surviving mp3 of the initial demo remained. However, through a collaboration with ProdByZeph and the innovative use of AI, the team successfully breathed new life into the song. The AI process meticulously reconstructed and reproduced the track, showcasing the revolutionary fusion of technology with the creative process.

With Venus being the quintessential icon of femininity and beauty, Millie Turner’s track acts as a celebration of the desirability and elusive beauty in femininity, and illustrates it as something that should be protected and honoured. ‘Venus ‘ is a beautiful take on this age-old concept and details it in a way that spotlights Millie’s charming storytelling abilities.

Explaining the inspiration behind the single, purpl shared, “I wrote Trippin’ a few years ago after my first experience with psychedelics. I went into the studio with my friend Jamie and just said let's do something really random, so he picked a synth sound and played the weirdest chord progression I've ever heard, and we went with it. We wanted to capture the essence of a really good trip and how amazing it can make you feel afterwards.” 

Emerging in 2020, purpl has quickly established herself in the alternative pop scene. Collaborating with acclaimed producers like Sky Adams, Lostboy, and Paul Stanborough, known for their work with artists such as Kylie Minogue, Doja Cat, Tiësto, Chris Brown, Janet Jackson, and Tina Turner, purpl has crafted a distinct sound. Her music seamlessly blends intimate sensibilities, R&B influences, and vulnerable lyrics across a tapestry of left-field genres. This combination sets her apart, creating a unique musical identity that resonates in the contemporary music landscape.