Paying homage to the history of basketball, New Era launches its latest NBA collection inspired by retro boxy silhouettes and 90s snapback headwear
For summer 2023, New Era drops its latest NBA collection across six NBA teams consisting of 9FIFTY snapback caps, boxy t-shirts, and co-ord wide shorts. A nod to 90s nostalgia, the new collection is reminiscent of bold and playful team logo headwear and apparel against simple white backdrops.
New Era’s classic 9FIFTY snapback plays with a contrast of colour with standout team logos at the crown against a white background and a contrasting peak in the corresponding team livery. Each team’s moniker is embroidered in bold caps across the back of each cap alongside New Era’s flag logo to the left. Teams featured include the Phoenix Suns, Miami Heat, Los Angeles Lakers, New York Knicks, Chicago Bulls, and the Brooklyn Nets.
Six t-shirts make up part of the apparel collection with matching co-ord shorts. Like the headwear, each tee features a bright team logo to the front with a basketball netting overlay and team moniker across the back shoulders. On the lower half, each pair of shorts feature the classic team logos on the right leg against a black background with team colourways finishing the leg cuff.
ABOUT NEW ERA
Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.eu and social channels @neweraeurope.
