London Fashion Week: E7W STUDIIO AW24

FASHION SCOUT CHINA TO SHOWCASE FIVE NEW EMERGING ASIAN TALENTS DURING LONDON FASHION WEEK IN COLLABORATION WITH FASHION SCOUT.

Fashion Scout China, a groundbreaking platform committed to nurturing Chinese talents and introducing them to the global market, is set to make a return to London Fashion Week this February. Collaborating with Fashion Scout, it will spotlight five emerging Chinese talents: AFMN, E7WSTUDIIO, GORGIYA, LADCENTE, and CHIYUE. These brands stand at the forefront of Asian fashion, honouring their heritage, pushing boundaries and reshaping the contemporary design landscape. 

E7W STUDIIO, founded in 2021 by YIKI WUNG, seamlessly blends Eastern and Western cultures to transcend traditional boundaries in fashion. YIKI WUNG, with an MA in Menswear from Westminster and extensive experience at renowned brands like LIAM HODGES and ANZHENG, infuses the brand with expertise and innovation. Notable within E7W STUDIIO is the S LINE, originally designed for snowboarding but expanded into a fashion outdoor products line, featuring avant-garde functional styles in the SIN series and regionally inspired fashion in the LIM and TAN series tailored for freestyle players. 

The 24/25 FW collection, named "APSARAS," draws inspiration from the murals of the Mogao Grottoes in Dunhuang. This collection pays homage to the millennium-old Dunhuang culture, which has endured numerous challenges throughout history. By deconstructing and reinterpreting the damaged mural textures and disappearing patterns, combined with considerations for the body's comfort during movement, E7W STUDIIO creates a brand universe that resonates with pioneer players while contributing to the sustainable development of cultural heritage