Let Your Inner Child Run Wild with Serotonin Valley's Latest Drop
All imagery by Mina Rohani
22nd November 2024
Meet Serotonin Valley, where street, skate, and surf culture vibes from the '70s come alive. We're not just a brand, we are a community dedicated to fostering creativity and the joyous spirit of childhood. Inspired by the energy of London, the free-spirited coastlines of California, and the electric streets of Tokyo, Serotonin Valley is a movement dedicated to reviving playfulness often lost in adulthood, and we believe that creativity and connection are at the heart of the human experience.
Our collection combines animated caps, vibrant phone cases, snug scarves, playful beanies, and quirky patches, all featuring original art designs by our founder Wilde Amaryllis. Every piece is more than an accessory; it's an invitation to embrace your quirks, to encourage/inspire. Your originality, and to wear a little piece from a bygone era whilst celebrating contemporary creativity.
Serotonin Valley is all about finding your people, a sanctuary free of judgement, for those who recognise the bold, the different, and the unexpected. For founder Wilde Amaryllis, who grew up navigating dyslexia and ADD, Serotonin Valley is a call to create a world where everyone's quirks are celebrated, not hidden. It's a place where creativity and individuality aren't just welcomed, they're the heart of it all. Every product, every design, and every colour is a reminder that you're not alone in your uniqueness; here, that's the superpower.
Explore a world full of characters, each one with a unique story crafted to make you feel seen and understood. Wilde's colourful creations remind us that our oddities aren't flaws, they're what make us extraordinary. Serotonin Valley embraces the beauty of diversity in every form, challenging conventional norms and making sure you have a space to be unapologetically you.
To celebrate the launch a community-driven event was held in Coal Drops Yard Kings Cross with DJ, Dejuan Desiree Barnett. Guests had the opportunity to see the concept in real life, meet Wilde and get their hands on a limited edition tote or T-shirt screen printed at the event in a specially created one-off design. Guests included new industry fans and fashion enthusiasts alike.
The collection launches on 22nd November 2024 on our website, ready to bring colour, character, and community to your everyday style. Step into Serotonin Valley, where you can find yourself and your people, one playful piece at a time.
