Jenny Fax: Paris Fashion Week AW25

The presentation of Jenny Fax Fall/Winter 2025-26 once again confirmed the brand's unique blend of femininity and subversion. This time, however, it pushed its boundaries to a higher level, leaving the audience witnessing the cult of Jenny Fax.

Since its inception in 2011, Jenny Fax has been presenting designs that often feature exaggerated proportions, saccharine colors, and eclectic patterns, drawing inspiration from Japanese manga, American pop culture, and Taiwanese influences.

In this presentation, we observed elements of hyper-girlish subcultures with a darker, more ironic aesthetic. Feminine proportions were called into question with enormous buttocks, very high breasts, and other bodies hidden beneath layers of prints and sportswear, accompanied by fantasy nails, modest hairstyles, candy-colored or glittery shoes, and, of course, the famous backpack with the phrase "I once was lost, but now I’m found". We really found and discovered Jenny Fax in a new light with this show.