‘IT ISN’T OVER FOR ME YET’ THE NEW MUSIC VIDEO FROM ALT-POP SINGER, SONGWRITER & VISUAL ARTIST
Alt-pop singer, songwriter and visual artist Gozi shares his new music video for hyper-pop gem ‘It Isn’t Over For Me Yet’, out everywhere on 30 March.
Imagine if Timbaland and Sophie produced for the Weeknd. Throw in some Prince-esque hypersexuality, Doja Cat’s quirky delivery and a disruptive sense of fashion, and you have Gozi. He is a singer, songwriter, producer and visual artist crafting future ready pop music from his Berlin bedroom.
Inspired by everything from modern trap to Kpop, pairing buzzing electronics with boy band-esque vocal harmonies, Gozi’s sound is decidedly contemporary and post internet - without boundaries or the limits of genre. Confessional lyrics cataloguing a lifetime of late night bad behaviour and an unmistakable husky vocal tone are an undeniable recipe for a pop icon in the making.
The new music video for ‘It Isn’t Over For Me Yet’ was completely self-directed and produced by Gozi for the first time. Filmed in Cuba in the last week of a 2 month trip, it was planned and shot in just 4 days with a photographer that he met at a nightclub as the cameraman (Fernando Ruíz).
Gozi says, “I did my own makeup, styled myself, sourced lighting, scouted locations and organised transport. Nando and I communicated using Google Translate because my Spanish was so bad. We filmed all over Havana, even sneaking onto a beach at night. Ultimately, however, my favourite piece of footage was a one-take phone recording from the photographer’s studio; I decided that this was the perfect video for the song. All of the effects were produced in-camera by shaking the phone to the music. After planning a spectacular video, the phone recording proved to me my ability to produce engaging work with absolute simplicity. No costume changes or dance routines. Just creativity, a phone and a good song.”
Speaking of the track he says, “I’d been thinking a lot about how dancehall is often very sonically cute, with lots of major chords but can have pretty extreme lyrics and I really wanted to play with that juxtaposition. I’ve been a fan of Sadboy RnB forever, the Weeknd is a big influence on my stuff as well as early Drake. But I’m also very aware of how the “damaged bad boy” narrative could be kinda fucked up if you were in it. “it isn’t over for me, yet” is just me heading down that rabbit hole, thinking “how obsessed with your ex can you get before you do something really unhinged?
Be the ethical bad boy you want to see in the world. Don’t stalk your ex, maybe get a hobby instead. Like, vibe out to this track by all means but you should probably delete their number first. And don’t use Snapmaps to track their every move. That's creepy and 100% not something I would do.
That being said, I played this live recently and asked the crowd if anyone had stalked their ex. I was only joking but more than half of the crowd cheered. So maybe it's cool now? Idk.”