BUILT DIFFERENT RECAP:

Last week G-SHOCK brought back its G-SESSIONS with an extraordinary 40th-anniversary celebration show featuring live performances from BXKS, Ayrtn and Rushy.

Teaming up for the second time with Victory Lap, the free show marked the next phase in a series of exciting activities to celebrate G-SHOCK’s 40th anniversary and Built Different Campaign. 

Earlier that week, G-SHOCK, Victory Lap and artist Slawn orchestrated an activation like never before, inviting consumers to participate in a thrilling experience. Slawn's Helicopter Heist, took place above the London skyline, offering participants a chance to win an exclusive masterpiece, created by Slawn in mid-air. As part of this unique activation, G-SHOCK enthusiasts were encouraged to hit the streets of London, keeping a keen eye on the G-SHOCK chopper. Spotting the chopper made an adrenaline-pumping moment and put participants in the running for the chance to own an exclusive and unparalleled work of art.

Missed it? WATCH THIS.