G-SHOCK: Built Different

G-SHOCK is/was built to be different.
To stand for something, and to stand out against everything.
To be front and centre, relentless, bold, ambitious.
We knew the game, but we broke the rules.
Built for hype. Built for hustle.
Built for style. Built for life.

From collaborations with world leading artists, designers & personalities to watches used and endorsed for decades by the military - There’s a G-SHOCK for every version of you. Focused around 3 key styles, DW-600, GA-B2100, GMA-S210 as these are all priced at an affordable point!