Emei Proves Why She Is One of LA’s Most Exciting Pop Exports with New Single “Rabbithole”
“It’s no wonder that Spotify chose Emei as one of its Artists To Watch in 2024”- FORBES [Artist to Watch 2024]
SUPPORT FROM: BBC RADIO 1, THE FACE, BILLBOARD, NOTION, WONDERLAND, FLAUNT, 1883 MAG, ONES TO WATCH, LYRICAL LEMONADE
“Rising star and all-round pop powerhouse Emei, the talented musician with a rising star, showcases that miracles and meteoric rises can happen overnight.” - 1883 MAGAZINE
“Her single “Love Me Not,” an infectious, summer-infused track, has already racked up more than 10 million streams on Spotify” - WONDERLAND MAGAZINE
Emei, the rising star of the LA pop scene, is excited to announce the release of her new single, "RABBITHOLE". Known for her evocative lyrics and innovative soundscapes, Emei’s latest track plunges listeners into a visceral experience of falling, panic, and mental turmoil, as she gears up for another impactful year of releases.
"'RABBITHOLE' sounds and feels like falling and panic and your mind racing," says Emei. "We play with whimsical magical touches and racing sounds and all sorts of breakdowns. It touches upon how even though I’ve tried mantras and affirmations and breathing exercises, it often just makes me fall deeper and deeper down into the rabbithole."
Emei's new track "RABBITHOLE" is a striking example of her alt-pop prowess, featuring dripping vocals and razor-sharp wit that delve into the trials and tribulations of young adult life. Her ability to craft hyper-relatable lyrics has won her a rapidly growing and devoted fan base. Produced by Boyblue (Suki Waterhouse, Flyana Boss) "RABBITHOLE" is more than just a song; it's a reflection of Emei's unique talent for transforming personal experiences into universally appealing music, solidifying her place as a notable and influential artist in the contemporary pop landscape.
Following on from the Deluxe drop of Emei’s acclaimed ‘Scatterbrain’ project, her enchanting vocals and playful lyricism has created a growing fan base that crosses America’s borders into global territory. Documenting her young adult life through distinct sonics and irresistible melodies in tracks like “Scatterbrain”, “Irresponsible”, “Better People to leave on Read” and “Love Me Not”, Emei is continuing to solidify her hit-maker status on the international stage.
Emei’s meteoric rise in the music industry is underscored by endorsements from top-tier publications such as Billboard, The Face, Flaunt, Notion, People Magazine, Wonderland, Ones To Watch, and Lyrical Lemonade. Her genre-defying music has already received international attention having caught the attention of BBC Radio 1 DJs Jack Saunders, Maia Beth, and Mollie King, who have highlighted her songs with multiple “single of the week” selections. Attending studio sessions with some of LA’s leading producers including Timfromthehouse (Tove Lo, 5sos, Pussy Riot, Icona Pop, Girli) and Matt Kahane (David Kushner, Renforshort, Cian Ducrot, Jessie Reyez), Emei’s hit “Scatterbrain” was featured in Spotify’s Best Pop Songs of 2023, listed as the “Poppest Record of The Week” by BBC Radio 1, and named one of Spotify's Pop Rising’s “Artists To Watch in 2024.” Securing further playlisting from Spotify in ‘New Music Friday US’ [+Deutschland, Philippines, France, NL, Indonesia, India, Suomi, Malaysia, Thailand, Switzerland, Singapore, BE, Vietnam, Korea, China], ‘teen beats’, ‘Pop Sauce’, ‘young & free’, ‘SALT’, and ‘New Pop Picks’. Emphasising her surging success, Emei was selected by the Goldhouse Committee in partnership with Live Nation and Spotify for their 2024 programme, and partnered with Riot Games for the Valorant World Championship at the Kia forum to a crowd of 20,000 people.
2024 continues to showcase Emei’s breakthrough status, marked by sold-out shows across her US and EU tours. Starting with 2 intimate sell outs in London in July of 2023, Emei hit the road for her debut HL tour selling out every date. In a matter of months Emei jumped from double headers in 250 cap rooms, to shows at The El Rey Los Angeles, Gramercy Theatre New York and The Garage in London. Her social media presence has surged, with over 500k new followers, bringing her total online reach to over 4 million.