AN INSIGHT OF BED J.W. FORD AW24

Lycée Henri IV’s library is where Japanese duo Bed j.w. Ford decided to present their AW24 collection for their second show at Paris Menswear Fashion Week.

As the rising powerful music plays, one can’t help but notice the clear storytelling at play here. Much like in the previous seasons, you can easily see the character(s) Yamagishi and Kohsaka are introducing us to. An elegant balance between formal and streetwear associated to the innocently masculine look of the models casted for the show.

A broad yet seasonal and trendy colour palette is displayed throughout the show with great finesse and meticulous logic, opening with four looks in muted primary colours followed by softened purples, bright pinks and silvery ochres (perfectly aligned with the music as it sores the second those brighter colours appear).

Silhouettes aren’t too voluminous here, in fact they seem perfectly proportional to the body which we can consider a clear mark of order in alignment with the brand’s DNA with just a hint of disorder in styling. We can indeed find just a few collars coming out of jumpers and blazers or even a kind of full on puffed up pocket on the third look.

Another marker of the brand’s DNA is the constant layering, obviously synonymous with the season presented that still allows you to appreciate details on the garment such as the brand’s name embroidered at the bottom of shirts, raw hemmed & extra slim fit trousers, misplaced zippers on worker shirts or even mid length nightgown-like shirts.

As for fabrics, the quality is undeniable with grated or smooth wool as well as denim for bottoms and outerwear, leather for shoes, loose printed knitwear and finally silk for shirts and scarves ! A truly beautiful exercise of fabric association proper to the Japanese design style !

From casting to garment shape, there is an undeniable sense of continuity from the SS24 show in this collection. A direction that is sure to guarantee customer fidelity and leaves us wanting more in the best way possible !