Air Max Pulse: A Whole New Frequency

Available at Nike.com/Pulse

Price: £144.95.

The unrivaled comfort synonymous with Air finds a brand-new form with the introduction of the Nike Air Max Pulse. A bold and clean silhouette that takes cues from brutalist architecture, as well as textures from the London city scape, delivers a familiar-feel with a modern, minimalist twist.

Utilizing the recognizable 270 Air Bag unit, Nike Air Max Pulse's airbag system takes sensorial design to new heights. The shoe delivers more bounce and more reactivity courtesy of a point-loaded system that distributes weight onto targeted points on the air bag. The result? A durable design that can be worn from day to night.

The contrasting textures of the breathable mesh upper and the tough rubber mudguard, coupled with multiple Swoosh placements and new Air Max branding on the rear heel counters make for a fresh and iconic look. 

 Inspired, too, by the frenetic energy of the London music scene, the shoe was designed with the frequency of the city’s most dynamic sounds in mind. Enlisting the help of London’s boundary-pushing musicians who embody the spirit of the Air Max Pulse, Nia Archives and Jeshi feature in the latest Air campaign.