3.Paradis: AW24 COLLECTION LOOKBOOK

In the heart of the concrete jungle, where every corner tells a tale of triumph and struggle, 3.PARADIS AW24 collection encapsulates the essence of the human inner fight between ego and humility.

Entitled "The Sun Doesn't Shine in the Shade," this collection draws inspiration from the paradoxical nature of human existence by delving into the dreams of the individual—a nuanced aspiration for glory, wealth, and success that stands in tension with the desire for collective prosperity. "I'm like Che Guevara with bling on. I'm complex. I never planned to have wings on" (Jay-Z) becomes a proclamation of the layers of identity, echoing the inner conflict within each person.

In a dazzling exploration of light, ego, and opulence, the collection masterfully articulates and navigates the universal, equal and opposite relationship between opulence and modesty, while symbolizing the triumphs and tribulations of navigating the delicate balance between self-interest and collective responsibility.

The Surabondance theme introduces layering, double-belted pants, open zip fly, oversized silhouette, and superposition, with textures ranging from croc skin, fur, denim, furry wool, leather, and Swarovski crystals. The clothes themselves also become metaphors for the struggle, with baggy trousers, large volumes, and puffy coats reflecting not only the fashion statement but also the functional aspects of survival, where every step is a metaphor for the basic human struggle—to survive, to win, and to make sense of it all.

The blinding allure of light, opulence, and success takes center stage, narrating the story of what happens when one attains personal desires at the expense of collective well-being. More than a collection; it is a thought-provoking exploration of the inner conflicts that define humanity.

3.PARADIS emerges as a pioneer in fashion that challenges societal norms, pushing the boundaries of self-expression, identity, and the intricate dance between light and shadow.